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Another angle is mobile compatibility. If the site is responsive, the feature should adapt to different screen sizes. If they're planning to release a mobile version, the feature should support a good mobile experience.

Monetization could be a consideration too. Do they want the feature to generate revenue? For example, a premium feature for advanced reviews or a subscription-based movie library. jex movie website link

Another thing to consider is the target audience. Who uses the website? Casual movie viewers, critics, or a mix of both? The feature should cater to their needs. For example, if it's for casual users, maybe a social feature is better, while for critics, in-depth analysis tools could be more useful. Another angle is mobile compatibility